The decision table
| Tool | Pick it for | Skip it when |
|---|---|---|
| Framer | Marketing sites, portfolios, campaign pages. Designers build without a developer. | You need logins, a database or complex content. |
| Lovable | Apps: logins, databases, dashboards, member portals, AI features. | A marketing page builder would do the job. |
| Shopify | Physical products, subscriptions, inventory and shipping. | You sell one digital product (Gumroad is faster) or take donations (use Givebutter). |
What each costs to build
A Framer site is a landing page or a website. A Lovable build is a web app.
| Offer | Price | What you get |
|---|---|---|
| Landing page | From $2,500 | One page, designed and built, accessible to WCAG AA. |
| Website | From $4,500 | A full site in English and Spanish, designed and built. |
| Custom web app | From $5,000 | Accounts, payments and your data, in one working product. |
| Shopify storefront | From $3,500 | A store your team can run without a developer. |
Pairings that work
- Framer marketing site plus a Lovable app at /app
- Framer marketing site plus a Shopify store at /shop
- Lovable app plus Stripe for member portals and internal tools
Two real ones: Cuba Travel Services runs its booking modules on Lovable and Supabase, and Entera Skincare sells on Shopify.
Common questions
- What about Webflow?
- Webflow is fine. I use Framer because designing in it is faster, but Webflow is the right answer if your team already knows it. Don't migrate because someone told you to.
- What about Wix or Squarespace?
- Fine for the smallest brochure sites. They hit a wall as soon as you need real customization, speed or accessibility.
- Can you help us choose?
- Yes. That is what the free 30-minute call is for. Bring what you are trying to do and your budget, and leave with a tool, a price and a timeline.
By Andrés Sepúlveda Morales. Top Independent on Contra, rated 4.99 (opens in a new tab) by clients and collaborators, and a speaker on AI in English and Spanish.